Shop America Alliance Honors Outlets of Colorado With SASI-ONE AWARDS at National Conference
Shop America Alliance Honors Outlets of Colorado With SASI-ONE AWARDS at National Conference
Castle Rock, Loveland and Silverthorne, CO (Vocus/PRWEB) January 28, 2011
Peggy Ziglin, Colorado Regional Public Relations/Tourism Director for the Outlets of Colorado, was honored by the prestigious Shop America Alliance at its ONE Travel Conference this month with two awards.
SASI-ONE Awards recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism. A total of 21 SASI-ONE Awards (SASI = Shop America Salutes Innovation) for marketing excellence were presented on Tuesday, January 18, at the Awards Breakfast during the ONE Travel Conference in Pasadena, California, recognizing winners from throughout the USA, Mexico, Latin America and Korea. Peggy Ziglin walked away with not one, but two of the 21 SASI-ONE awards given.
“With Peggy’s creative leadership and marketing acumen, the Outlets of Colorado have effectively entertained, educated, and advised their customers and extended key brand messages in both traditional and new media,” says Rosemary McCormick, President of Shop America Alliance and co-producer of the ONE Travel Conference. “There is a tremendous synergy between shopping and cultural-heritage tourism today. Peggy has pulled together these elements beautifully, while engaging the hearts and minds of consumers with her winning promotions.”
Chosen by a selection committee for the vision, ingenuity and results she provides to her organization and numerous partnering Colorado destinations and attractions, Ziglin received awards for both the applications submitted for her inventive promotions: the ‘Strike A Pose Model Search’ and the ‘Fashion Ambush with a Colorado Twist’.
Strike A Pose is an amateur model search for fifteen youth ages 5 to 23, six parent prototype models, and one honorary youth American Heart Association model representative who is appointed. The competition began in 2006 and incorporates all three Outlets of Colorado Shopping Centers in Castle Rock, Loveland and Silverthorne. The models are selected annually by a contest which attracts 200‑500 contenders at each of the Outlet centers each spring. The model wins, as a part of his or her prize package, an on-location photo shoot at a chosen Colorado partner destination and is photographed at signature attractions in clothing from Outlets of Colorado retailers. From 2006 to 2010, the destination was Glenwood Springs, Colorado, and participating attractions included the Glenwood Hot Springs, Glenwood Caverns Adventure Park, Sunlight Mountain Resort, and more.
In 2011, the exclusive partner destination will be Colorado Springs, Colorado, and its signature attractions like Garden of the Gods, Cheyenne Mountain Resort, Cheyenne Mountain Zoo, Royal Gorge, Cave of the Winds and Pikes Peak Cog Railway. Photographs of the models at the destination are used in virtually all promotion of the Outlets of Colorado for one year: in brochure collateral, messaging, promotion, print advertising and dozens of media appearances. More than $ 1.1 million in media coverage for the Strike A Pose event, the Outlets and their brands, the chosen destination and the destination attractions is leveraged in extensive multi-media and editorial coverage for 12 months.
“The success of Strike A Pose and Fashion Ambush are due to a team effort from all pros I work with at the three Outlets of Colorado centers,” says Ziglin. “All of us are excited to build on these promotions in 2011. For me, the best part is mentoring the models and working with the families to see amazing transformations and enhanced confidence firsthand. It is not only fun and successful for the Outlets’ marketing program, it’s personally rewarding.”
For the Fashion Ambush, “Fashion Advisor” Peggy Ziglin narrates short produced videos, each featuring an unsuspecting and genuine volunteer whose Fashion Ambush is filmed in its entirety. Ambush subjects receive a wardrobe from the Outlets’ designer retail stores like Off 5th, Ann Taylor and CAbi, a complete expert hair style, professional makeup and fashion advice. The process is documented on film before, during and after Ambush and the resulting three minute video segment will appear on Colorado Springs’ Fox 21 KXRM network for several weeks– until the next Ambush occurs. This monthly series will provide information, entertainment, education and advice for Colorado shoppers on how best to maximize their dollars and their look, by shopping at the Outlets of Colorado in Castle Rock, Loveland and Silverthorne. It simultaneously celebrates and promotes Colorado Springs and the Pikes Peak Region– the exclusive 2011 partner for the Fashion Ambush, as a premier tourism and travel destination.
Outlets of Colorado Media Contact:
Peggy Ziglin, Regional Public Relations and Tourism Director
Outlets of Colorado (Castle Rock, Loveland, Silverthorne)
970-227-9585
peggy(at)outletsofcolorado(dot)com
or
Kate Collins
Write Brain West, Inc.
970-274-0899
kate(at)writebrainwest(dot)com
About Outlets of Colorado
The Outlets of Colorado host over eleven million shoppers annually, and offer savings of 30 to 70 percent off retail every day. There are three Colorado Outlet centers and they include the Outlets at Castle Rock, Loveland and Silverthorne. Outlets at Castle Rock is located south of Denver between Colorado Springs and Denver, Outlets at Loveland is located north of Denver between Fort Collins and Denver and Outlets of Silverthorne is located west of Denver in the midst of renowned ski resorts Keystone, Copper Mountain and Breckenridge. The three centers feature over 300 name brand outlets including Levi’s Outlet, Banana Republic, Nike, Gymboree, Bose Outlet, J. Crew, Chico’s, Le Creuset, Tommy Hilfiger, Lucky Brand Jeans, Brooks Brothers, Off 5th, Eddie Bauer, Timberland, Nine West, Carter’s Children’s Wear, Aeropostale, Ann Taylor Factory Store, Kenneth Cole, Pearl Izumi and more. http://www.outletsofcolorado.com
About Shop America Alliance
Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 200 shopping tours in 40 cities. For more information, visit http://www.shopamericatours.com or call 707.224.3795.
About ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism
Produced annually by Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council, the ONE Travel Conference brings together leaders in the travel industry to focus on The Power of Partnership, speaking with ONE Voice. The first annual conference was held in Pasadena, California Jan 16-18, 2011. The next ONE Travel Conference will be held in Orlando, Florida, January 15-17, 2012. For more information visit http://www.ONETravelConference.com or call 843.341.6392.
About Craig Realty Group
Craig Realty Group is a shopping center development firm founded by Steven L. Craig and is based in Newport Beach, California. The firm specializes in upscale factory outlet centers. The company currently owns and operates Outlets at Anthem in Phoenix, Arizona; Cabazon Outlets located near Palm Springs, California; Citadel Outlets in Los Angeles, California; Outlets at Conroe located near Houston, Texas; Outlets at Hillsboro south of Dallas/Fort Worth; Outlets at Castle Rock located south of Denver, Colorado; Outlets at Loveland located north of Denver, Colorado; Outlets at Silverthorne located west of Denver, Colorado; Outlets at Vicksburg in Vicksburg, Mississippi and Woodburn Company Stores located near Portland, Oregon. Craig Realty Group also manages Lake Elsinore Outlets located in Lake Elsinore, California. The company is currently developing The Plaza at San Clemente in San Clemente, California, a 650,000 square foot mixed-use project, Sussex Commons Lifestyle Outlets in Frankford Township, New Jersey and Fashion Outlets at Traverse Mountain in Lehi, Utah. Craig previously developed Carlsbad Company Stores, which was sold to an east coast developer, and Franciacorta Outlet Village in Brescia, Italy. Craig was also responsible for the development of Desert Hills Premium Outlets in Cabazon, one of the largest and most successful manufacturer outlet centers in the world and was instrumental in developing Camarillo Premium Outlets in Camarillo, California. For more information about the company, visit http://www.craigrealtygroup.com.
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